Go through the below checklist to help you identify how to be more successful with your Cryoskin business!


  • Remember this is a seasonal business - There is a significant peak period February to August. So if the business slowed down later in the year and now it’s in the peak time it may be time to focus on marketing Cryoskin again!


  • Check your staff are getting results - Sometimes if technicians have changed and you have been busy you may have not checked in on the results you get for clients. Check that clients are losing 0.5 inches plus on their abdomen in the first session, this immediate loss is retraction to the cold rather than fat loss but it indicates you are getting them cold enough. If not, contact support@cryoskin.com to set up training for them.


  • Check that your staff know how to explain the Cryoskin story - Businesses are built on word of mouth and word of mouth is created through stories. Ask your staff to explain Cryoskin to you as if you were a customer (don’t just ask them if they can explain it as when they say yes it won’t always be true!). This should include explaining some personal stories of you or local people and explaining the science behind why fat cells are sensitive to cold temperature and pass out of the lymphatic system after Cryoskin.


  • Invest in Facebook / Instagram paid advertising - This is an amazing advertising channel but you have to know how to do it. Either hire specialists to help you or consider signing up for our Facebook ads program if you are on revenue share or fixed fee. This webinar explains a bit about how we do it (which you can also use if you hire your own Facebook team) and you can use this link to sign up to our program. Ideally you should spend $2K+ per month on this sort of advertising.


  • Driving traffic into your store to cross sell - Retail businesses are traditionally built by having “loss leader” products (like bread and milk in the case of grocery) and then cross selling higher margin products (e.g. Candy) when you are in the store. If you have other products, think about anything you can do on pricing to drive more traffic into your store which gives you more opportunity to sell higher margin products like Cryoskin. As an example, at our retail store we offer very good value Whole Body Cryotherapy to drive traffic.


  • Packaging Cryoskin with other products - Depending on what you offer, packaging Cryoskin with other services that help with weight loss can work well. One example would be offering free nutrition services when people buy a 5 pack. You could hire a nutritionist to come in once a week and let clients know they can come in for their check in at that time of the week. If you can sell enough 5 packs for this offer, it makes the cost of the nutritionist well worth it. It will also improve results if customers combine diet with Cryoskin.


  • Review your social media content - Social media should be a mix of valuable content, entertainment and some promotion. Don’t only post about promotional stuff - as then you are like the friend who only talks about themselves. We now provide more informational content each week in story format to help you. Here is a link to that folder!


  • Check how much you are posting on Social media - best practice is at least once a day. The “story” format can be used for more fun / casual content too and is a great way of building relationships with your customers.


  • Review your email strategy - As per your social media, if all of your emails are promotional then customers will stop paying attention to them. Think of providing a weekly newsletter with valuable content to build relationships and remind customers of your business. We now provide some content each week which you can use as a suggestion. Here is a link to that folder.



  • Consider adding an offer which incentivizes customers to bring their friends in - For example if a customer buys a 5 pack allow them to bring a friend to their second session and give their friend a free session. If you can get 2 customers every time you win 1 this will make a big difference! You could add this offer to Referrizer if you chose to use it or do it in a more traditional way by just explaining the deal to customers who buy 5 packs.


  • Check in on your word of mouth strategies - Think about local people who are influential in the community about health/beauty/wellness.  Explain to them that you have this amazing product which works but you would like help building buzz and would like to offer them a session to try it. You may have to kiss some frogs to find a princess but if you do find “connectors”, they can be powerful in spreading the word. The other group of people who can power word of mouth are “salespeople”.  These are people who are good at selling and will help you spread the word in return for a commission or free services - think about who you know who could do this for you and help you spread the word.


  • Depending on where you are located, it can be a good idea to partner with local services to drive traffic into your store without cheapening your brand. These can include companies like Classpass and Airbnb Experiences. We do not recommend Groupon (and contractually you are not allowed to advertise Cryoskin services on Groupon) but some of these services can help you get exposure to people looking for wellness type services.


  • Are there new health / fitness / wellness businesses locally that you could partner with? Think about how you can add mutual value and promote your brands together (going in and leaving some leaflets usually doesn't do much!). For example - could you do a joint promotion and both email each others lists with it? Could you offer some of the staff at these locations free treatments and then incentivize them to refer clients? Could you arrange some sort of joint event or party which involves both sets of customers?


  • Client Win Back - Evaluate all of your past Cryoskin clients - ones that have come in for a single session, multi-session or even just a consultation.  Send them a text or email campaign with an exciting new update/offer to re-engage and have them come back in. (This can be executed through Referrizer too)