When sales are slow, the most common identifier is the lack of marketing activity.  This is not to be confused with spending hundreds or even thousands of dollars on marketing, as you can do a lot of organic marketing for little to no cost.  For information on organic marketing, we suggest watching "Tactics for Starting Fast with your Cryoskin".

 

Ask yourself, "am I doing enough marketing activity?".  List out what marketing (paid or unpaid) activity you have done in the last 30 days, consistently, for Cryoskin specifically.  


Need ideas for marketing activity? 

  • Social Media Posts - Educational and before/after photos posted daily.  Visit our Social Media folder for images.
  • Email Campaigns to your existing client base.  Find pre-made drip campaigns in the Email folder.
  • Inviting local “influencers” to come in for a free treatment. Check out the Influencer and Ambassadors folder for information on who to approach and what to do.
  • Offering a “sale” or “discount” on a clients first package/session.  This article goes over the guidelines of discounted pricing.
  • Social media advertisement.  If you are interested in Cryoskin running your Facebook and Instagram ads, please see our Facebook Advertisement Program section of Knowledge Base. 
  • Networking with local businesses that have similar customer demographics - bring your Cryoskin to these businesses to provide a free demo of how Cryoskin works.
  • Referral programs for existing or new customers.  I.e. refer a friend and get a free session


Are you maximizing on the clients that are coming in for Cryoskin treatments?

  • We have found that our most successful retailers are selling 5 or 10 session packages mostly.  They are able to convert most of these clients into a higher sales transaction compared to just a single session.  To become an expert converter, watch the "Art of Consultation & Selling Packages" webinar. 


Are you measuring and photographing customers before and after sessions?

  • We’ve found this helps customers understand the benefits of Cryoskin so they come back for more.  You may find select example before and afters in our Before & Afters folder.


Are your customers consistently losing around 0.5-1 inch around their waists in the first session? 

  • Results speak for themselves.  If you have clients that come in, but are not seeing results, they won't be excited to share their results with friends and family.  If you are not seeing these results, check out our Training Videos folder to ensure your technique is correct. If you find you need additional support with your technique, email support@cryofuel.com and we will assist you with setting up an additional training workshop.